Presentation script
Slide one
Good morning/ afternoon everybody , respected industry works
, aspiring photographers .My name is sally Jenkins and I have chosen the
editorial side to this project I hope you all like my presentation.
Slide two
Throughout this 6 week brief Its safe to say I have learnt a
huge amount about editorial photography both commissioned and stock. There have
been many aspects of the industry that I have reaserched including ...
Slide three
Where editorial photography is used , What type of editorial
photography there is ,How to get into editorial photography, The value of a
photographers time and general surviving as a freelance editorial photographer.
Slide four
In this 6 minute 40second presentation based in the Japanese
pecha kucha format I would love to tell you all, all my finding but I’m afraid
I only have time to talk about one aspect I have learnt about
Slide five
Today I would like to talk to you all about my research and
findings about how to get into the editorial industry using information I have
gathered from other working photographers.
Slide six
The editorial Market is a vast one with images featuring
almost everywhere you look from regional news papers to national fashion
magazines even to the leaflets pushed through you door
Slide seven
So firstly to begin you career into editorial photography
its always useful to pick a goal and stick to it. Define yourself as a specific
photographer and base you portfolio and CVs around that specialism
Slide eight
Not everyone to begin with have an established relationship
with possible editorial clients. From my finding I have learn it is useful to
build strong relationships weather that be offering free time as a student or asking
to join in the experience by offering to assist even the assistant.
Slide nine
Chris Goodney a new York based editorial photographer
started out contacting editors the old fashioned way through mast heads but he
is a solid reason why building relationships in the industry is a more successful
way in. He write ‘I think establishing a good relationship with your editor is
a priceless thing. It really does come down to who you know and how good your
work is plain and simple.’
Slide ten
Another way to edge into the editorial photography industry
is to organise meetings in person and repeat doing this until your name becomes
circulated. Photographers and editors alike talk and swap names to get the best
person for the job. Even though these meetings are becoming more difficult to
organise some photographers feel it is a more personal way to present their
trade.
Slide eleven
During this project the editorial group have been given
timed briefs that we might face in the industry. We were given two weeks to
complete one of the four briefs options set. I chose to do the spring fashion
brief. I thought doing a fashion brief would be a pleasant challenge and a good
excuse to read lots of magazines for research. I started with printed reaserch
, finding a current trend , styling then obviously the shoot itself.
Slide twelve
Here is the image I chose to present as my final piece. The
mirrored leg of the dog and model also the models expression make the image
humorous whilst showcasing the clothes as planned. My main bulk of reference
research came from a series in Marie Claire magazine April 2013 edition. This
is where I have planned my shoot to fit.
Slide thirteen
Before doing this project I would have no idea how to
contact a editor but as the above previous quotes show I now know how to
approach it . Firstly I can just open the magazine and look for the master
head. Skip through the first 10 pages of solid advertisements and there it is.
Why had I never noticed this page before ? Anyway right at the top under the
title it says Editorial followed by a phone number and email address.
Slide fourteen
Also with the magic of Google just type in contact then the magazine
name then editorial and it just comes up Really easily. So there really is no
excuse not to get work out there circulating. Sending portfolios is so simple
and from the research I have undertaken an effective way of getting into the
industry. It also pays handsomely, you can charge £800 a day to work with a
higher budget client or more demanding client so I have also found it usefull
to know the recommended rate for different editorials. All these can be found
on LondonFreelance.org
Slide fifteen
As well as doing the spring fashion brief we were also set
another brief that had to be planned , executed and finished products printing
and on David’s desk in just seven days! This is not a great amount of time for
the things that have to be planned like developing concept, finding model ,
Finding time to suit model , adjustments for weather , shooting editing and
printing but I managed. The brief was to photograph a leisure sports person and
find editorial content in which they would fit. I started looking in to smaller
specialist magazines that the sport I chose would fit in more comfortably.
Slide sixteen
We had to take two images one a portrait of our chosen
subject as you can see here and another of an detail shoot telling the viewer
more about the sport. I chose to do my images on the urban sport of tricking
which is a mix of flips , kicks martial arts and other stuff I couldn’t
possible do. Here I chose to do an unconventional to portray an unconventional
sport.
Slide seventeen
After taking the images I thought it would be important to
see there worth. They would be published in a smaller budget specialist
magazine as I don’t see the sport making national news anytime soon. Obviously
this shoot is pretend commissioned so the fees are as follows I shot for half a
day meaning that shoot should have earn me £175.00. I know in this presentation
I’m flying numbers around abit but the financial side to photography has become
new to me recently and I find it fascinating.
Slide eighteen
Another way to get your work into the market is through
stock photography. Although generally it pays roughly half of what commissioned
does it can be used a multiple amount of times maybe leading to constant
income. Stock imaging are images that you have already taken and businesses can
pay to use them in their publications. The beauty about stock photography is
that once the picture has been taken it can be used multiple times by multiple
editors generating multiple payments.
Slide nineteen
For example the recommended pricing for commission vs. Stock
photography are as follows. IF you are working for a largely circulated glossy
magazine and they had book you for a day you should be charging anywhere
between £500 and £800 for your time. This would give them the right to use any
of your images in any way they like aka. Front cover, double page spread
ect. However if a stock photograph was
bought to use on a front cover the standard rate of pay would be £480 and if
another company would like to use the same image for a different publication as
just a half page piece the standard rate of pay would be £140 so you can
quickly start to see the positives to stock photography.
Slide twenty
As a student photographer myself, it’s becoming time I
started to think beyond the course and start thinking about my career as a
photographer. I have experimented with different types of photography since my
interest began but at least for next year I need to think about my specialism
and what job what that will lead me into. Before partaking in this project I
had vaguely known about editorial photography but now I would happily say I
have build confidence and knowledge so if I wish to join the industry I would
know how. Thank you for listening and hope you enjoyed my presentation.
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